Why the Pay-Per-Verification Model Is Costing Businesses Thousands – And What to Do Instead
If you run a website that sells adult content, vapes, gambling products, CBD, or anything age-restricted in the UK, you’re likely exploring ways to stay compliant with the new age verification laws coming into effect on 25 July 2025.
But here’s the problem: most age verification providers use a pay-per-check model — and it can seriously damage your bottom line.
🚨 The Problem with Pay-Per-Verification Pricing
Most providers charge between £0.50 and £2.00 per verification check. That might sound reasonable… until your website starts to scale.
Let’s say you get:
- 1,000 visitors/month: £500 – £2,000/month
- 10,000 visitors/month: £5,000 – £20,000/month
- 100,000 visitors/month: £50,000 – £200,000/month
You’re essentially being penalised for your own growth. The more popular your site becomes, the more you pay — even though you’re offering the same product or service.
💸 Real Price Comparison: Pay-Per-Check Providers
| Provider | Per Check Price | Monthly Min. | Annual Cost @ 10k checks/month |
|---|---|---|---|
| AgeChecked | £0.25 | None | £30,000 |
| Sumsub | £1.35 | £150/month | £162,000+ |
| Yoti | £30 per bundle | N/A | Price depends on usage |
| Trust Swiftly | £0.25 | £49/month | £30,000+ |
| Jumio | £310/month + usage fees | Yes | Varies based on scale |
✅ The 18Verified Advantage: One Price, Unlimited Growth
18Verified flips the model. We’re the only age verification gateway that charges the user, not the business.
- Users pay just £2/month
- Businesses pay a flat yearly fee
- £300/year for Plug & Play
- £500/year for API access
- Unlimited verifications
- One login for all 18Verified sites
- No per-check fees
- No growth penalties
This fixed-cost approach gives your business a sustainable, compliant future — especially as traffic increases.
🔒 What’s Included with 18Verified?
- Full compliance with UK’s Online Safety Act & Ofcom guidelines
- Card or ID-based verification — no face scans
- GDPR-compliant data handling
- Seamless user experience
- Access to our growing network of 18+ businesses
🧠 Why This Matters Now
As the 25 July 2025 deadline approaches, businesses are racing to become compliant. But if you choose a pay-per-check provider, your long-term costs could spiral.
Switching to a subscription-based model like 18Verified means:
- No stress about traffic volume
- No surprise invoices
- No scaling costs
- Just simple, affordable compliance
✅ Ready to Save Thousands?
Join 18Verified today — and stop paying for every visitor.